Posts Tagged 'Slow Food'

Good, Clean, Fair – The Stuttgart Slow Food Fair

Sammy from foodieSquare @ Slow Food fair in Stuttgart

It´s been a while since we have posted on this blog. We have been working hard during our MBA to move foodieSquare to the next level. Now that we finish our MBA we have finally gone 100% operational. So expect to see many more posts on this blog!

Last week, from 14-17 of April, Sammy and I went to the Slow Food Fair in Stuttgart, where foodieSquare was an exhibitor. As an “Allgäu” based company we shared the stand with our “Allgäuer” producers and of course wore the traditional Lederhosn :)

For those not yet familiar with Slow Food, let us provide you with some facts about this worldwide non-profit organization.

  • Philosophy:  “We envision a world in which all people can access and enjoy food that is good for them, good for those who grow it and good for the planet.”
  • Worlds top artisan food community
  • 100,000 Members worldwide
  • Founded in 1989 in Italy with supporters in 150 countries
  • Strong access to artisan food makers

foodieSquare @ Slow Food 

foodieSquare is an official supporter of Slow Food Germany. Additonally, Manfred Dusch (Managing Director – Slow Food Convivium Allgäu) is working with us to ensure that only top producers and top products that fulfill the Slow Food Philosophy join our site. The process is well documented to provide transparency  towards producers and our customers (foodies).

Our goal from the fair was to meet passionate producers that still make food with love in an authentic and traditional way, just as it used to be! We also wanted to meet as many foodies as possible, talk to them about our idea and figure out how we can meet their needs best.

foodies do acknowledge that it is hard to discover good Slow Food producers and products once the fair is over. Many of them would like to buy from them but it is hard for them to remember the different producers names or web addresses. They are happy to soon have a nice consolidated marketplace for them to discover and buy artisan food products like those found in the Slow Food fair in Stuttgart.

For us, the fair worked out much better than we initially expected! In numbers:

  • over 50 producers are interested to sell their products via foodieSquare. We received samples from many of them and it is time now for our quality and taste judges to decide which products fulfill the high quality standards to join our platform.
  • over 500 email addresses from potential customers were submitted
  • over 100 surveys conducted.
  • radio coverage! (in German language)
  • Other key initial talks with potential partners and bloggers!

Over all, the response was very positive and we will post in the coming days about some of our key findings.

Finally, we communicated to go live in June, which will be tough but we are doing everything possible to keep it as promised!

The German food scandal and what consumers should learn from it

German Food Scandal

German Food Scandal

Read this articles also in German.

In Germany a food scandal with dioxin contaminated products (up to now eggs and pig meat) had been uncovered End of 2010 and the public had been informed beginning 2011.

“According to the European Union, the incident began when fatty acids meant to be used for industrial processes – from a biodiesel company – were mixed with vegetable feed fat, used to make food for animals.

The contaminated feed was distributed to several farms in Germany, and consumed by pigs and hens whose meat and eggs now have levels of dioxins higher that those allowed under EU law. Most of the affected farms are pig farms in Germany’s Lower Saxony region.

Some of the eggs were sent to a processing plant in the Netherlands, and a 14-tonne consignment of pasteurised egg has been sent on to the UK, where it may have entered the food chain.

EU authorities say they were first informed about the incident by Germany on 27 December 2010. But the first message only referred to one consignment – 26 tonnes – of contaminated feed. By 3 January 2011, German officials realised that the contamination was much bigger – a total of nine consignments – delivered to 25 feed manufacturers.

However, the state agriculture ministry in Schleswig-Holstein says the dioxin alert began even […] in March 2010 […]. The responsible company is alleged not to have informed the authorities of this. […][Test] results released later by the ministry showed the fat of the feed contained 77 times the approved amount of dioxin.“

It is too easy to blame the industry alone – consumers partly responsible as well

“Environmentalists blame industrialized food production for dioxin scandal”. Partly to blame is surely the industry and especially the companies that violated the law and thus must be prosecuted.

But partly responsible are also the very price sensitive food shopper. These consumers who want to save money on food also put pressure on the industry to lower production costs. One result is that despite the amount of food sold remained stable in 2009, the food revenues dropped 4%.

Support local producers instead of only big supermarket chains

Nothing is for free, that’s what the consumer should keep in mind when shopping. Of course it is  not possible for some people to buy biologically produced products all the time and some may argue that biological is not always better. But one thing is sure, buying from time to time from local small producers that control their supply chain (produce for example the corn that is fed to their chicken) will help maintaining or even increasing the diversity of products. When the next big food scandal comes you have at least the local producer to buy from…

foodieSquare supports food diversity and culture

By enabling small traditional food producers to sell through our market place, we pursue the same goal as the Slow Food movement, namely “save the countless traditional grains, vegetables, fruits, animal breeds and food products that are disappearing due to the prevalence of convenience food and industrial agribusiness.”



We are passionate about food and are working hard to build the best online European marketplace for food lovers to discover and buy authentic high-quality products from farmers and specialized food producers!


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