It´s been a while since we have posted on this blog. We have been working hard during our MBA to move foodieSquare to the next level. Now that we finish our MBA we have finally gone 100% operational. So expect to see many more posts on this blog!
Last week, from 14-17 of April, Sammy and I went to the Slow Food Fair in Stuttgart, where foodieSquare was an exhibitor. As an “Allgäu” based company we shared the stand with our “Allgäuer” producers and of course wore the traditional Lederhosn :)
For those not yet familiar with Slow Food, let us provide you with some facts about this worldwide non-profit organization.
- Philosophy: “We envision a world in which all people can access and enjoy food that is good for them, good for those who grow it and good for the planet.”
- Worlds top artisan food community
- 100,000 Members worldwide
- Founded in 1989 in Italy with supporters in 150 countries
- Strong access to artisan food makers
foodieSquare @ Slow Food
foodieSquare is an official supporter of Slow Food Germany. Additonally, Manfred Dusch (Managing Director – Slow Food Convivium Allgäu) is working with us to ensure that only top producers and top products that fulfill the Slow Food Philosophy join our site. The process is well documented to provide transparency towards producers and our customers (foodies).
Our goal from the fair was to meet passionate producers that still make food with love in an authentic and traditional way, just as it used to be! We also wanted to meet as many foodies as possible, talk to them about our idea and figure out how we can meet their needs best.
foodies do acknowledge that it is hard to discover good Slow Food producers and products once the fair is over. Many of them would like to buy from them but it is hard for them to remember the different producers names or web addresses. They are happy to soon have a nice consolidated marketplace for them to discover and buy artisan food products like those found in the Slow Food fair in Stuttgart.
For us, the fair worked out much better than we initially expected! In numbers:
- over 50 producers are interested to sell their products via foodieSquare. We received samples from many of them and it is time now for our quality and taste judges to decide which products fulfill the high quality standards to join our platform.
- over 500 email addresses from potential customers were submitted
- over 100 surveys conducted.
- radio coverage! (in German language)
- Other key initial talks with potential partners and bloggers!
Over all, the response was very positive and we will post in the coming days about some of our key findings.
Finally, we communicated to go live in June, which will be tough but we are doing everything possible to keep it as promised!